4 Successful Business Metrics (that aren’t about profit)

Everyone wants to create a successful business. But most of the time, “successful” business means just one thing. A profitable business. Of course, that does automatically come to mind for a good reason. Obviously you want your business to be profitable, right?

But here’s the thing…

Profit is just ONE metric of a successful business. But it’s not the only one. Or even the most important one!

Now, first of all, let’s define what most people consider a “profitable business.” Most would agree that a profitable business means one that increases its profits year after year. But the truth is that this goal isn’t always sustainable. Or even reasonable.

Every business has its ups and downs when it comes to profit, even the big brands.

Now, this begs the question: if it’s not just about profit, what other metrics show a successful business?

That’s a great question, so let’s answer it now! I’ve created a list of 5 different metrics that reflect a successful business, none of which have to do with profit or money. Let’s get into that now!

Metric #1: Company Culture

Company culture encompasses the shared values, beliefs, attitudes and behaviors. It defines how a company operates, and how its people interact. It’s not enough anymore to be a company who offers a competitive salary. Nowadays people want to work with a company that they actually being a part of. So consider your company culture. Is it what you want it to be? If so, celebrate that!

Note that this also applies to “solopreneurs!” So if you don’t have employees, contractors, or a team just yet, start deciding what you want your company culture to be, and cultivate it from the start.

Metric #2: Life-Work Balance for business owners, CEOs, and solopreneurs

I was raised to believe that you had to work yourself into the ground to sho you were dedicated to your job. Since then I’ve learned (and am still learning) to turn this around. That means including a self-care routine, having ample downtime (this used to feel like boredom to me!), and setting healthy business boundaries.

The more I’ve put this into practice, the more positive impact it has had on my business growth! So as the one in charge, whether you’re a one-person show or have multiple employees, make sure that you lead by example in the Life-work balance department.

Metric #3: Personal Development

Your personal growth is a big part of measuring your success. So while you’re on this journey, ask yourself this: what have you learned, improved, or celebrated since you kicked off your first business idea?

They say that entrepreneurship is the ultimate self-development too. I have to agree, as when I think about my own journey and how much I’ve learned, I feel infinitely more successful than I would’ve had I not considered it.

Metric #4: Your Impact

How can you measure your impact in business? Ask yourself these things…

How many lives have I changed?

How many problems have I solved for others?

How many blocks have I cleared?

Even if the answer is you’ve changed the life of ONE person, you’ve succeeded. Because you’ve forever changed the trajectory of one person that will have a ripple effect for all of eternity.

So that’s my list of metrics for a successful business that have nothing to do with profit! It’s expanding your definition of “success” that will help you recognize ALL your wins. And the more wins you celebrate, the more wins you will attract! And it just keeps getting better from there…

Now, I’d love to hear from you? How do YOU define success in your business and life? Let me know!

Until next time,

Love, light, and MONEY, honey…

Kaylee